You Know Which One.
You Know Which One.
You Know Which One.
You Know Which One.
Functional backpacks & apparel
built for movement and decision.
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
ABOUT US
Born in Japan
Born in Japan
Born in Japan
Who we are
ERABI — is a brand that believes in the power of choice. Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.
Who we are
ERABI - is a brand that believes in the power of choice. Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.
Who we are
ERABI — is a brand that believes in the power of choice. Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.
Who we are
ERABI - is a brand that believes in the power of choice.Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.
What we do
Design high-quality bags, apparel and accessories shaped by function and choice. We experiment with form and mechanics — folding structures, hidden systems and engineered pleats. Every piece is made to move with you, work in real life, and express identity through design.
What we do
Design high-quality bags, apparel and accessories shaped by function and choice. We experiment with form and mechanics — folding structures, hidden systems and engineered pleats. Every piece is made to move with you, work in real life, and express identity through design.
What we do
Design high-quality bags, apparel and accessories shaped by function and choice. We experiment with form and mechanics — folding structures, hidden systems and engineered pleats. Every piece is made to move with you, work in real life, and express identity through design.
What we do
Design high-quality bags, apparel and accessories shaped by function and choice. We experiment with form and mechanics — folding structures, hidden systems and engineered pleats. Every piece is made to move with you, work in real life, and express identity through design.
Our mission
We are creating a new format for everyday life. We build tools that empower you, expand your possibilities, and help you grow. Our vision is to become part of a global culture — a philosophy of being yourself through conscious choices, here and now.
Our mission
We are creating a new format for everyday life. We build tools that empower you, expand your possibilities, and help you grow. Our vision is to become part of a global culture — a philosophy of being yourself through conscious choices, here and now.
Our mission
We are creating a new format for everyday life. We build tools that empower you, expand your possibilities, and help you grow. Our vision is to become part of a global culture — a philosophy of being yourself through conscious choices, here and now.
Our mission
We are creating a new format for everyday life. We build tools that empower you, expand your possibilities, and help you grow. Our vision is to become part of a global culture — a philosophy of being yourself through conscious choices, here and now.
CHRONICS ・ DESIGN ROOTS
CHRONICS ・ DESIGN ROOTS
The Roots
The Roots
The Roots
ー What ifs… ー
ー What ifs… ー
ー What ifs… ー
The Beginning
A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.
Shaping
Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.
Building
We start small — apparel and backpacks. A beginning for those who build themselves.
Your Turn
Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.
The Beginning
A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.
Shaping
Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.
Building
We start small — apparel and backpacks. A beginning for those who build themselves.
Your Turn
Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.
The Beginning
A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.
Shaping
Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.
Building
We start small — apparel and backpacks. A beginning for those who build themselves.
Your Turn
Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.
The Beginning
A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.
Shaping
Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.
Building
We start small — apparel and backpacks. A beginning for those who build themselves.
Your Turn
Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.
Schetches
Schetches
Searching
Searching
Searching
ー Form is found — not invented ー
ー Form is found — not invented ー
ー Form is found — not invented ー
ー Form is found — not invented ー
FOUNDER'S NOTE
FOUNDER'S NOTE
Founder
Iuzo Asakura
Founder
Iuzo Asakura
Founder
Iuzo Asakura
ー You must choose ー
ー You must choose ー
ー You must choose ー
BACKGROUND
2018–2022 — Bunka Gakuen University, Tokyo
Studied architecture, spatial design and human behaviour while shaping my own direction.
2022–2025 — Norihiko Dan and Associates
Professional architectural training under a leading Japanese architect, refining discipline, systems thinking, and material logic.2025 — Founded ERABI in Tokyo, Japan
A creative label uniting apparel and product design into a new format of everyday life.
Architect by training, designer by practice.
I founded ERABI in Tokyo in 2025 — built as an outsider choosing the harder road.
Architecture taught me structure and purpose; design taught me balance and movement.
ERABI is for architects, designers, thinkers — for anyone shaping identity through choice.
Born from choice, built for those who rewrite themselves.
BACKGROUND
2018–2022 — Bunka Gakuen University, Tokyo
Studied architecture, spatial design and human behaviour while shaping my own direction.
2022–2025 — Norihiko Dan and Associates
Professional architectural training under a leading Japanese architect, refining discipline, systems thinking, and material logic.2025 — Founded ERABI in Tokyo, Japan
A creative label uniting apparel and product design into a new format of everyday life.
Architect by training, designer by practice.
I founded ERABI in Tokyo in 2025 — built as an outsider choosing the harder road.
Architecture taught me structure and purpose; design taught me balance and movement.
ERABI is for architects, designers, thinkers — for anyone shaping identity through choice.
Born from choice, built for those who rewrite themselves.
BACKGROUND
2018–2022 — Bunka Gakuen University, Tokyo
Studied architecture, spatial design and human behaviour while shaping my own direction.
2022–2025 — Norihiko Dan and Associates
Professional architectural training under a leading Japanese architect, refining discipline, systems thinking, and material logic.2025 — Founded ERABI in Tokyo, Japan
A creative label uniting apparel and product design into a new format of everyday life.
Architect by training, designer by practice.
I founded ERABI in Tokyo in 2025 — built as an outsider choosing the harder road.
Architecture taught me structure and purpose; design taught me balance and movement.
ERABI is for architects, designers, thinkers — for anyone shaping identity through choice.
Born from choice, built for those who rewrite themselves.
BACKGROUND
2018–2022 — Bunka Gakuen University, Tokyo
Studied architecture, spatial design and human behaviour while shaping my own direction.
2022–2025 — Norihiko Dan and Associates
Professional architectural training under a leading Japanese architect, refining discipline, systems thinking, and material logic.2025 — Founded ERABI in Tokyo, Japan
A creative label uniting apparel and product design into a new format of everyday life.
Architect by training, designer by practice.
I founded ERABI in Tokyo in 2025 — built as an outsider choosing the harder road.
Architecture taught me structure and purpose; design taught me balance and movement.
ERABI is for architects, designers, thinkers — for anyone shaping identity through choice.
Born from choice, built for those who rewrite themselves.
ENTRY
ENTRY
Entry
Limited releases & drops
First access before public release.
Limited releases & drops
First access before public release.
Limited releases & drops
First access before public release.
Limited releases & drops
First access before public release.
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦
The Choice Is Near
✦
You Either Enter or You Don’t
✦
This Is the First Drop
✦